All articles, analysis and deep dives — game design, industry trends, and everything in between.
For a decade Candy Crush owned match-3. Then a small team in Istanbul rewrote every rule. This is the full story of ten design revolutions that changed the genre forever.
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From D1 benchmarks to 12 battle-tested strategies — everything separating the top 10% from the industry average, with the data to back it up.
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Every KPI in mobile gaming — DAU, ARPDAU, LTV, ROAS and 17 more — explained with real formulas, worked examples, and industry benchmarks.
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Only 10–30% of players engage with tutorials or game lore. We break down why most mobile gamers skip the text — and what smart designers are doing about it.
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