The King Is Dead — How Royal Match Took the Match-3 Throne From Candy Crush
For a decade Candy Crush owned match-3. Then a small team in Istanbul rewrote every rule. Ten design revolutions that changed the genre forever.
Read article →Deep dives into game design, industry trends, and the business of play — written for people who can't stop thinking about games.
For a decade Candy Crush owned match-3. Then a small team in Istanbul rewrote every rule. Ten design revolutions that changed the genre forever.
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From D1 benchmarks to 12 battle-tested strategies — everything separating the top 10% from the industry average.
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Every KPI in mobile gaming — DAU, ARPDAU, LTV, ROAS and 17 more — explained with real formulas, worked examples, and industry benchmarks.
Read article →Every player type in mobile gaming — from ghost to super whale — and the exact design systems that move them up the spending ladder. With full feature matrix and whale psychology deep dive.
For a decade Candy Crush owned match-3. Then a small team in Istanbul rewrote every rule. The full story of ten design revolutions that changed the genre forever.
The complete mobile game retention playbook. From D1 benchmarks to 12 battle-tested strategies — everything separating the top 10% from the industry average.
Every KPI that flies around in mobile game-industry meetings — DAU, ARPDAU, LTV, ROAS and 17 more — explained plainly with real formulas, worked examples, and industry benchmarks.