Monopoly GO — The $6B Daily Habit Nobody Saw Coming
How Scopely turned a classic board game into mobile gaming's fastest billion-dollar franchise using psychology, social loops, and ruthless monetisation.
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The King Is Dead — How Royal Match Took the Match-3 Throne From Candy Crush
For a decade Candy Crush owned match-3. Then a small team in Istanbul rewrote every rule. Ten design revolutions that changed the genre forever.
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Retention Is Everywhere — The Complete Mobile Game Retention Playbook
From D1 benchmarks to 12 battle-tested strategies — everything separating the top 10% from the industry average.
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The Mobile Gaming Metrics Bible
Every KPI in mobile gaming — DAU, ARPDAU, LTV, ROAS and 17 more — explained with real formulas, worked examples, and industry benchmarks.
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Browse all →How MONOPOLY GO! Became a $6B Daily Habit
Six wasted years, two scrapped prototypes, and the psychology behind the fastest mobile game in history to hit $6 billion.
The Season Never Ends
How the battle pass was born, why your brain can't say no to it, and the mobile games making billions from it. Five mobile case studies with the numbers.
The Player Ocean
Every player type in mobile gaming — from ghost to super whale — and the exact design systems that move them up the spending ladder. With full feature matrix and whale psychology deep dive.
The King Is Dead — How Royal Match Took the Match-3 Throne From Candy Crush
For a decade Candy Crush owned match-3. Then a small team in Istanbul rewrote every rule. The full story of ten design revolutions that changed the genre forever.
Retention Is Everywhere — The Complete Mobile Game Retention Playbook
The complete mobile game retention playbook. From D1 benchmarks to 12 battle-tested strategies — everything separating the top 10% from the industry average.