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Where Mechanics
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Deep dives into game design, industry trends, and the business of play — written for people who can't stop thinking about games.

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The Player Ocean

Every player type in mobile gaming — from ghost to super whale — and the exact design systems that move them up the spending ladder. With full feature matrix and whale psychology deep dive.

Royal Match vs Candy Crush

The King Is Dead — How Royal Match Took the Match-3 Throne From Candy Crush

For a decade Candy Crush owned match-3. Then a small team in Istanbul rewrote every rule. The full story of ten design revolutions that changed the genre forever.

Retention Is Everywhere

Retention Is Everywhere — The Complete Mobile Game Retention Playbook

The complete mobile game retention playbook. From D1 benchmarks to 12 battle-tested strategies — everything separating the top 10% from the industry average.

The Mobile Gaming Metrics Bible

The Mobile Gaming Metrics Bible

Every KPI that flies around in mobile game-industry meetings — DAU, ARPDAU, LTV, ROAS and 17 more — explained plainly with real formulas, worked examples, and industry benchmarks.